Updated: May 17th 2019
First Published: October 21st 2018
Spend enough time with Shopify, specifically Shopify themes, you’ll know how frustrating they are to set up and change to help improve your conversion rates.
We use Shopify because the platform is accessible and easy to get started with your ecommerce brands. But when it comes to creating landing pages, especially if you’re coming from a direct response background, Shopify themes are severely limited.
Zipify Pages has changed the game with many of the features we’ve become used to with dedicated page and funnel builders such as ClickFunnels, OptimisePress and LeadPages. But the big difference being Zipify is built for Shopify.
This page will show you the pros and cons of Zipify Pages and why it should be part of your technology stack for Ecommerce.
A Brief History Of Page Builders And Funnel Tools
Having built websites the HARD way through the 90’s and early 2000’s (aka coding HTML), today’s technology makes that exercise look like carving hieroglyphics in to a cave wall. So pretty much every advancement in web page building technology is amazing to me.
So when I started our first Shopify store only a few short years ago, going back to hard coding to create the page I wanted… was not cool.
So instead I resorted to building out specific landing pages on our ClickFunnels account. And then linking to our Shopify checkout for orders to be processed.
ClickFunnels, if you’re not familiar, is one of the most advanced web page and funnel builders on the planet. I’m a BIG fan. It makes the creation of email capture pages, single product sales pages, and membership sites crazy simple.
For you, you’ll benefit from speed of web page creation with ClickFunnels drag and drop style page builder, without needing to hire a developer, and not need to touch a single line of code.
Whilst convenient, building landing pages on ClickFunnels and completing the sale on Shopify negates many of the great functions of Shopify, and can become a nightmare tracking site visitors and attribution of where and how a sale was made.
Introducing Zipify Pages
Zipify Pages is the solution to our page builder woes… but we almost didn’t buy in to it.
- I didn’t want to buy yet another page builder. I already had ClickFunnels, LeadPages accounts as well as other funnel builders.
- Investing time and effort in to a new technology is often a steep learning curve
- I thought it would mess up our existing clean design for our store.
Having lived with WooCommerce and the challenges of running an e-commerce business through WordPress, the last thing I wanted to do with my brand new, cleanly built Shopify store, was to add a bunch of low quality applications.
I didn’t want another piece of software that once built the developers neglected and didn’t support their customers.
Thankfully, the team at Zipify have a strong support culture and development roadmap that shows they’ll be around for years to come.
Who’s Behind Zipify?
Spend enough time in the Shopify marketing space and you’ll come across all sorts of weird and wonderful characters.
Each of them wanting to sell you their latest and greatest gadget that’ll bring you untold riches. There’s a lot of charlatans!
Ezra Firestone from SmartMarketer is not one of them. As the owner of multiple Shopify based stores, including his eight figure cosmetics brand “Boom by Cindy Joseph”, Ezra’s one of the good guys.
Ezra is also the owner of the Zipify and essentially commissions them to enhance his own Shopify brands and make the same technology available to other Shopify store owners.
It’s a great set up, because there’s always a strong development roadmap and the software is being built for real world 7 and 8 figure stores. Rather than a development team ‘guessing’ what the store owners want.
6 Of The Best Features Of Zipify Pages
Building A New Landing Page Is Fast
You can start with an existing template built by Ezra’s team, usually the high performing pages from his own stores.
Adding to, editing and deleting content blocks is simple. And there’s a huge variety of block types, everything from simple text or image blocks, video blocks, headers, navigation bars and timers.
You can of course start from a blank page and build it up yourself.
Tight Integration With Your Shopify Store
Because the pages you build are essentially pages within your Shopify store, you get the benefit of some tight integrations with many Shopify features.
This means specific Product Blocks, that directly insert your products images and descriptions in to a Zipify page, with Buy Now buttons, dynamic price updating and control over the function of the buttons.
You could build a full product listing page to look exactly as you desire, rather than being restricted by your base Shopify theme design. The original product listing page will still exist. But you’ll be able to drive traffic direct to the design you want.
Page Split Testing Functionality
One function that’s vital for my business. Spending lots of cash driving traffic from Google Ads and Facebook to a specific landing page, I need some way to test new page designs and page copy.
The split testing function in Zipify Pages makes it super easy.
I can easily duplicate a page in a few button clicks. Then make adjustments to the new copy to test. Then finally set up the split test in Zipify. It’ll report on the results with the vital metrics to show which converts better.
Importing Theme Header and Footers From Your Base Theme
Another vital function is the ability to import the header and footer from my base Shopify theme. This means there is continuity throughout the site for navigation and layout.
To have the same, header and footer throughout these pages makes all the difference, and allows us to make those pages stronger conversion assets than they would be in the standard guise.
Zipify Pages Blogging Function
Shopify’s built in blogging platform is shocking. No sugar coating it, it’s probably the worst thing about Shopify. And for most of the nice themes you find on the Shopify Theme store, the blogging designs are always an after thought.
Yes, I appreciate that Shopify is not designed as a blogging platform in the same way as WordPress, but it’d be nice if you had slightly more functionality to it.
Thankfully Zipify Pages takes blogging more seriously.
You have pretty much the same block and page building functionality as the rest of the application, allowing you to make much nicer blog posts.
Whilst not perfect, by any means, it does make a compelling option compared to creating a separate website.
Integrating Zipify With Your CRM
With the base Shopify store and themes, the only option to hooking up with your email service is if you use MailChimp. Which is by far my number 1 hated software.
Zipify Pages makes connecting to your chosen CRM much more accessible.
You can build out “Call To Action” buttons on your pages which will connect to all the major CRM’s.
Currently this list includes:
- Klaviyo (my strongest recommendation)
- Active Campaign
What I Don’t Like About Zipify Pages
This part will be substantially shorter than the above, because there’s so much to love about Zipify Pages and not so much to moan about.
There are a couple of minor frustrations with using this page building application.
Slightly Annoying Text Editor
I must admit this is a minor gripe, but when you’re creating a lot of pages and blog posts, it can get a little frustrating.
Generally I’ll write the text for a blog post or page in a text editor or Apple’s Pages application, then simply copy paste the text across to the Zipify Pages text block.
Instead of editing within the page itself, you click the text box and it opens up a secondary window where you edit the text. If you’re copying text from another block that you’ve already formatted, when you paste in to a new block it losses all the formatting including the paragraph breaks.
So you have to go back in and re-add all the paragraph spacing. Annoying
Limited Control Over Content Block Layout
The content blocks are pretty fixed. For example, you’ll have a block which has two columns, with 50% image and 50% text block. You can’t micro adjust the width of the columns to suit the image size or text spacing.
Doesn’t Play Nice With All Base Themes
One final gripe is Zipify Pages sometimes doesn’t work well with certain premium themes.
For example we use Out Of The Sandbox. They create some very cool, and ultimately popular Shopify themes. Unfortunately some of the spacing when using the Header/Footers in your Zipify pages gets a bit messed up.
To be fair, this is more of an issue with Out Of The Sandbox due to the different way they format the navigation layout.
There’s a clunky workaround in Zipify, which makes it better, but fussy all the same.
As you can see, these minor annoyances are not something to put me off Zipify Pages. I’m a big fan.
Zipify Pages goes a long way to fulfil the gap in functionality of Shopify and the themes you can use on this ecommerce platform. It enhances the capability of Shopify and allows you to create the layout and design of pages you want.
Add to this the split testing functionality and integrations with the major CRM’s, this one application is all about improving the shopping experience for your customers as well as helping you get more sales too.
Minor issues aside, this application is a permanent part of my Shopify technology stack.
How Much Does Zipify Pages Cost?
At $67/month for the standard version and $97/month for the fully featured version, it’s not the cheapest application. However I always look at what an application can do for our conversion rates and ultimately it’s ROI.
Every application, especially if they are on a monthly subscription payment, must stack up to a few tests.
- Does it enable us to sell more product? In this case, yes. I’m able to easily create split tests fast to make more from my ad budget.
- Is there a viable alternative that is cheaper or can offer more results? Right now, there is not. Most other page builder applications for Shopify don’t have the flexibility or tight integration of Zipify.
- Would I miss it if we didn’t have it? Probably. I’d have to revert back to ClickFunnels and the challenges that brings. Or, start hard coding pages again. No Thanks!
With that in mind the value of Zipify Pages outweighs the price paid.